Cold email in Australia

Email outreach to Australia, in Sydney, Brisbane and Perth hours

A Perth lead and a Sydney lead start work hours apart. Super Intelligent Sender emails each in their own morning.

Replies inbox with AI labels

What are the rules for commercial email in Australia?

Australia's Spam Act 2003 has three rules for commercial email: get consent, identify yourself, and include a working unsubscribe. Consent can be express or, in limited cases, inferred. Unsubscribe requests must be honoured within 5 working days. Super Intelligent Sender adds an unsubscribe link and one-click unsubscribe headers to every email and suppresses the address as soon as someone opts out.

How Super Intelligent Sender helps

Built for cold email in Australia

Clear sender details

Emails go from your own mailbox, with your signature.

Working unsubscribe

A link on every email and one-click unsubscribe headers.

Opt-outs applied at once

Well inside the 5 working days the Spam Act allows.

State by state

Each lead is emailed in their own working hours.

Time zones. Australia has several time zones and some states use daylight saving while others do not, so Super Intelligent Sender cannot guess from a .au domain. Add a timezone column to your CSV (for example 10 for Brisbane or 8 for Perth); leads without one use the brand's default.
The rules in brief

Spam Act 2003

The Australian Communications and Media Authority (ACMA) enforces the Spam Act.

  • Get consent before sending: express is best, inferred only in limited cases.
  • Keep records that prove consent.
  • Identify your business and give accurate contact details.
  • Include a clear, free, working unsubscribe and honour it within 5 working days.

Source: ACMA: Avoid sending spam. This is a short summary, not legal advice. Laws change and depend on your situation; check with a lawyer before you send.

Frequently asked questions

What are the rules for commercial email in Australia?

Australia's Spam Act 2003 has three rules for commercial email: get consent, identify yourself, and include a working unsubscribe. Consent can be express or, in limited cases, inferred. Unsubscribe requests must be honoured within 5 working days. Super Intelligent Sender adds an unsubscribe link and one-click unsubscribe headers to every email and suppresses the address as soon as someone opts out.

Which currency are Australian prices shown in?

Australian dollars, when a plan is offered in AUD.

See Super Intelligent Sender with your own sending setup

Book a short demo. We will connect a mailbox, check your timing and walk through replies and the pipeline with you.

  • 20-minute call
  • On your own mailboxes
  • Reply within one business day