Cold email in the United Kingdom

B2B cold email to UK companies, with every opt-out honoured

UK rules allow marketing email to companies, as long as you say who you are and stop when asked. Super Intelligent Sender handles the stopping.

Do-not-contact settings with addresses and domains that are never emailed

Is B2B cold email allowed in the UK?

Under PECR you can send marketing email to corporate subscribers, such as limited companies, LLPs and government bodies, without prior consent, as long as you do not hide your identity and give a valid address to opt out. Sole traders and some partnerships count as individuals and need consent. UK GDPR still applies to the personal data of the people you email. Super Intelligent Sender keeps a do-not-contact list of addresses and domains and checks it, with every unsubscribe, before each send.

How Super Intelligent Sender helps

Built for cold email in the United Kingdom

Do-not-contact list

Block single addresses or whole company domains, checked on every send.

Easy opt-out

An unsubscribe link on every email, plus one-click unsubscribe headers.

Role addresses skipped

Shared inboxes such as info@ and sales@ are skipped at import.

UK business hours

Emails wait for the lead's working hours and days.

Time zones. Leads on .uk domains are mailed on UTC+0 when your file has no timezone. Offsets are fixed, so put +1 in your file during British Summer Time if you want exact local hours.
The rules in brief

PECR and UK GDPR

The Information Commissioner's Office (ICO) enforces the Privacy and Electronic Communications Regulations (PECR) and UK GDPR.

  • Corporate subscribers (limited companies, LLPs, Scottish partnerships, government bodies) can be emailed without prior consent.
  • Sole traders and some partnerships are treated as individuals and need consent.
  • Never disguise or conceal who is sending, and give a valid address to opt out.
  • Keep a list of businesses that object, and screen new lists against it.
  • UK GDPR still applies to named business contacts' personal data.

Source: ICO: Electronic mail marketing. This is a short summary, not legal advice. Laws change and depend on your situation; check with a lawyer before you send.

Frequently asked questions

Is B2B cold email allowed in the UK?

Under PECR you can send marketing email to corporate subscribers, such as limited companies, LLPs and government bodies, without prior consent, as long as you do not hide your identity and give a valid address to opt out. Sole traders and some partnerships count as individuals and need consent. UK GDPR still applies to the personal data of the people you email. Super Intelligent Sender keeps a do-not-contact list of addresses and domains and checks it, with every unsubscribe, before each send.

Which currency are UK prices shown in?

Pounds sterling, when a plan is offered in GBP. Otherwise the default currency is shown.

See Super Intelligent Sender with your own sending setup

Book a short demo. We will connect a mailbox, check your timing and walk through replies and the pipeline with you.

  • 20-minute call
  • On your own mailboxes
  • Reply within one business day