Super Intelligent SenderCold email to Canada, from Halifax to Vancouver
CASL is stricter than US law: you need consent first. Once you have it, Super Intelligent Sender handles the timing and the opt-outs.
Do I need consent to send cold email in Canada?
Yes. Canada's Anti-Spam Legislation (CASL) requires consent for commercial electronic messages. Consent can be express, or implied in set cases, for example when a person has published their business email address without saying they do not want messages, and your message is relevant to their role. Every message must identify you and include an unsubscribe mechanism, and you must stop within 10 business days of a request. Keep records that prove consent.
Built for cold email in Canada
Unsubscribe on every email
An unsubscribe link and one-click List-Unsubscribe headers.
Opt-outs applied at once
Inside the 10 business days CASL allows.
Consent notes as fields
Import a column such as consentSource and it is kept on the lead as a merge variable.
Their own time zone
Atlantic to Pacific, each lead in their working hours.
CASL
The Canadian Radio-television and Telecommunications Commission (CRTC) enforces CASL's rules on commercial electronic messages.
- Get consent first: express, or implied in the cases the law sets out.
- Published business addresses imply consent only without a "no messages" statement and when the message relates to the person's role.
- Identify yourself and include your contact information in every message.
- Include an unsubscribe mechanism and act on requests within 10 business days.
- Keep records that prove consent.
Source: CRTC: Guidance on implied consent. This is a short summary, not legal advice. Laws change and depend on your situation; check with a lawyer before you send.
Frequently asked questions
Do I need consent to send cold email in Canada?
Yes. Canada's Anti-Spam Legislation (CASL) requires consent for commercial electronic messages. Consent can be express, or implied in set cases, for example when a person has published their business email address without saying they do not want messages, and your message is relevant to their role. Every message must identify you and include an unsubscribe mechanism, and you must stop within 10 business days of a request. Keep records that prove consent.
Does Super Intelligent Sender record consent for me?
No. Super Intelligent Sender does not collect consent. Keep your own consent records; you can import a consent column with your leads so it travels with each lead.
Related features
Leads & import
Bring leads in from CSV, see exactly what was imported and skipped, and fix gaps before they reach a campaign.
Learn more →Send timing
Every lead has a timezone. Super Intelligent Sender waits for their business hours instead of sending in yours.
Learn more →Unsubscribes & do-not-contact
Opt-outs, bounces and your own block list are checked before every email, in every campaign.
Learn more →See Super Intelligent Sender with your own sending setup
Book a short demo. We will connect a mailbox, check your timing and walk through replies and the pipeline with you.
- 20-minute call
- On your own mailboxes
- Reply within one business day